Bitrix24 Seoul: personal sales store and live commerce

On 23 October 2020 Bitrix24 Seoul launched. The vendor focused on online sales in social networks and messengers: a “personal sales” storefront lets teams assemble a catalog quickly — including importing items from Instagram — and take orders in a short-purchase flow without a heavy storefront launch.

Release materials also highlight live commerce — livestream selling scenarios that major platforms were expanding at the time. The update suits companies that talk to customers where they already are and consolidate orders in Bitrix24 CRM.