PHOENIX — unlimited online store builder
Phoenix is Concept’s unlimited shop builder—fast storefronts for agencies, not tire fitment.

Buyer
Agencies and operators launching many shops on one constructor logic. Speed over Maximum’s setting density.
Phoenix vs Hameleon vs Kraken
Phoenix = shops. Chameleon = landings (with cart/funnels). Kraken = multipage combo. Buy by dominant page type.
Shop-builder capabilities
Storefront assembly without classic coding
Catalog and commerce blocks
Concept funnel ecosystem
Scaling many shops (product’s unlimited idea)
Concept Quiz add-on
Runs on 1C-Bitrix
When NOT to take Phoenix
Aspro AI/loyalty flagship → Premier. Modular retail with smart search/loyalty → Sotbit Retail Pro Max. Tire fitment → Tires2. Single offer page → Chameleon. Clinic → Medc.
Constructor risks
Marketer flexibility ≠ large 1C retail readiness. Complex accounting often favors classic Aspro/Sotbit + implementation.
RunetLab
Install Phoenix, build a pilot storefront, and check if Lightshop/Sotbit wins on your SKU/integration load.
Need something tailored?
If a ready package is not enough, we can build a solution around your goals and budget.

